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Ellison Technologies New Name for Sierra Concepts
All Company Regional Divisions Included in New Name

/Robotics News Articles/ - GARDEN GROVE, CA, April 02, 2006 - Ellison Technologies, Inc. is the new name for the former Sierra Concepts, a leading provider of engineered systems and industrial equipment to American metal-working and metal-cutting manufacturers throughout the world. The change was effective March 21, 2006 and the new name also includes eleven (11) divisions nationwide listed below:

• Ellison Machine Tool and Robotics, Illinois Capital Equipment Solutions
• Ellison Machine Tool and Robotics, Iowa Capital Equipment Solutions
• Ellison Machinery Company, Minnesota Capital Equipment Solutions
• Ellison Machinery, Oregon Capital Equipment Solutions
• Ellison Machinery, Washington Capital Equipment Solutions
• Ellison Machinery, Wisconsin Capital Equipment Solutions
• Ellison Manufacturing Technologies, Los Angeles Capital Equipment Solutions
• Ellison Manufacturing Technologies, San Diego Capital Equipment Solutions
• Ellison Manufacturing Technologies, San Francisco Capital Equipment Solutions
• JRP Machinery, Dallas Capital Equipment Solutions
• JRP Machinery, Houston Capital Equipment Solutions

"In order to continue providing the level of service our customers demand and have come to expect from us, over the last decade or so, we have undertaken a campaign to add complementary companies to our family," commented Jim Ellison, Ellison Technologies CEO. "While these additions created a unique value-added situation for us, it also added confusion among our customers and potential customers as to who we are and what we do. To rectify this, we brought everything under one umbrella corporate name: Ellison Technologies. Now, no matter where a customer is located and which of our entities it does business with, it can be 100% assured it is partnering with Ellison Technologies in every way possible."

Ever since it began in 1957, Ellison has been known to its customers as a solutions provider. It operates under the premise that machines are just part of what customers want and are only a part of what Ellison Technologies provides.

As each of its divisions services a different, but vital element of the manufacturing chain, Ellison technologies is able to offer value-added turnkey solution packages to companies ranging from small precision machine job shops to global integrated product manufacturers. Its varied divisions allow it to offer customers assistance with such items as robotic automation, manufacturing processes, consulting, machine financing, and set-up time reduction.

Its goal is to help its customers realize manufacturing excellence through the application of advanced manufacturing technology methods, enabling them to produce products with commercial and technical advantages.

These varied divisions provide Ellison Technologies with a definite advantage over its competition. Through their interaction of working together, they quickly and efficiently help provide customers with unique solutions to their manufacturing requirements. This unmatched flexibility affords the company the ability to support the entire manufacturing process, from concept to full production.

About Ellison Technologies
Since 1955, Ellison Technologies has been committed to manufacturing excellence. We are fortunate to have grown alongside many of the worlds most progressive manufacturers, often pushing the envelope of manufacturing innovation and efficiency. In today's competitive environment we reconfirm our commitment by leveraging leading-edge, lean technologies and customized turnkey solutions in pursuit of engineering innovations and breakthrough advances in manufacturing.

The company is headquartered in Santa Fe Springs, California. For additional information, call toll free 800-358-4828, or visit its website at http://www.ellisontechnologies.com/.


Agency Contact:
Susan van Barneveld
Antarra Communications
Tel. 714-891-3660
svanbarn@antarra.com

Press Release Contact Information:

Susan van Barneveld
Antarra Communications
Principal
11602 Knott St #13
Garden Grove, CA
USA 92841
Voice: 714-891-3660
Fax: 714-891-1490
Website: Visit Our Website

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